FREQUENCY // FORM Nike Spec Ad – Fashion x Fantasy

Introduction A surreal visual campaign reimagining the Nike sneaker as an artifact of power, ritual, and feminine energy. Inspired by Afrofuturism, dream logic, and high fashion editorial language. I led concept development, visual direction, and production design.

Process I drew inspiration from dreamlike opulence: crystals, scrolls, petals. Then merged it with a contemporary symbol of motion, the sneaker. The challenge was balancing fashion editorial aesthetics with product-centric clarity.

I used baroque lighting, reflective textures, and ethereal motion to reframe the Nike object as couture mythology. Each frame built a world where the shoe becomes more than product, it becomes icon.

Outcome The final film immerses the viewer in a hyper-stylized world where performance and presence are inseparable. A unique take on Nike's visual language, one where elegance runs as deep as effort. Each moment is both ritual and statement: fluid, intentional, and unapologetically bold.

Tools Used Midjourney · RunwayML · Adobe Premiere Pro · Suno